Affiliate Marketing really saved us from hunger during this Pandemic. It allows us to earn extra bucks in just doing simple task, sharing affiliate links. But some are still struggling in this kind of profession (yes! Affiliate marketing is a profession, not just a side hustle) maybe because of lack of knowledge and skills when it comes to promoting their affiliate links “professionally”
In this
article, I’m going to teach you some strategies I saw (and also copied) from
successful affiliate marketers in Facebook platform. I’m going to give also
examples for you to easily recognize and mimic their “moves”.
If you’re not yet registered as an affiliate in Involve Asia, click here to sign up:
Post engaging photo or product image
Have you noticed some viral photos in Facebook? What are their similarities? Eye-catching images. You must post some engaging product details in facebook for you to get clicks and post shares. You can get these photos in Shopee or Lazada store wherein you can get the products your going to promote. Don’t just post boring Product image but choose the most engaging image you can get! Below is an example of beautiful image of a product image from Shopzada facebook page. It already have 1.8k reactions and 10k shares!
Engaging description
Besides
of engaging product image, include to your post an engaging product details.
Use your wits when writing a product details. You can add some designs also
using Z-Tools Fancy Text Generator. Using Yaytext.com, you can change the font of your posts into italic
or whatever you like!
Add emoticons too! According to agorapulse.com, adding an
emoticons can also increase engagements to your post. Facebook posts with Emojis Out Performed bit time: Impressions
7.99% higher. Engagement 23.78% higher, Clicks 28.87% higher.
KISS. Keep It Short and Simple
Do not post very long description, instead make it simple! Check out this post from Source PH, it already have 1.8k reactions and 12k shares! But they only got 11,000 followers!
This post has more shares than the page’s followers. It means this post is “engaging”. They only use unique and short product details.
Create your own Facebook group
Creating your
own Facebook group is one of the best strategy you can do as an affiliatemarketer. You can create your target
niche and audience by using a right group name. For example you want to promote
Gadgets, create a Facebook groups for people who also like to buy some new gadgets
like Xiaomi Community PH. You can also create for home improvement like HomeBuddies.
When
creating your own Facebook group, you can get a lot of followers to your page
because people knew you are the admin of a certain group. You can also ask them
to follower your page before entering your group.
You can
create your own Facebook group if you don't want to have a website. You can pin
a post with a direct link to the product you're promoting as a group admin. You
don't have to worry about anyone banning you because the post stays at the top.
This sounds fantastic, but creating a Facebook group with a reasonable amount of members requires time and effort. You can't just publish affiliate links in your group; you have to add value and encourage participation.
Join Other Facebook groups
On
Facebook, there are literally hundreds of cooking groups. People who are
interested in cooking and hence prospective purchasers of this product can be
found in these groups.
Of course, you shouldn't join every group and spam your link all over the place. That would not produce any results, and you would be quickly expelled for violating the group's rules. Directly advertising links in a Facebook group isn't a good idea.
If you
promote affiliate links on Facebook indirectly, you'll have a better chance of
success. As an example, if you're promoting a home improvement product, you may
write an article about home designs or tools. You might write an essay about
the best tools available in Lazada.
Many Facebook groups allow you to submit links to blog posts (read the rules of each Facebook group first before posting). If people click on your home renovation article, there's a good possibility they'll buy something from your affiliate link in the article.
Furthermore, if people visit your website from Facebook and you have an email opt-in on your page with a freebie, you have a chance of collecting their email and using email marketing to promote the Lazada or Shopee product.
Create a Facebook Page
Creating your own Facebook page is a great idea specially if you own a business. It can help you get followers and update them with new content from your website. However people in general interact with pages less than they do with groups. But admit it, having a Facebook page really helps you promote your affiliate links. Just create a page and link it to your group.
Also read: The best Xiaomi phones in 2022 Philippines on Lazada and Shopee
Facebook ads
You can run a Facebook for as low as P60 per day. Running Facebook ads is another way to go about promoting affiliate links on the social media platform. Running Facebook ads has one apparent advantage: you don't require a Facebook fan base. Facebook offers a variety of targeting choices, including demographics, interests, and behaviors.
If you're
selling cosmetics, you can target your ads to women who have demonstrated an
interest in cosmetics or who are, for example, frequent consumers. You don't
have to waste time creating a group or page dedicated to your target market;
you can start targeting potential purchasers right away.
Disadvantages
You don’t
own your Facebook account! In case you lost your Facebook account, you also
lost all your groups, pages, etc! You should create your own website wherein
you can get a lot of audience for your affiliate marketing business using web
hosting. Facebook marketing requires you a lot of effort and consistency for
you to able to create a wide audience. Unlike creating a website, you can get
buyers without spamming everywhere, you just need to learn the basics of SEO (search
engine optimization).
Conclusion
If you
want to promote your affiliate links from Involve Asia using Facebook, make sure
you do it the right way! Instead of wasting time spamming your links anywhere
and doesn’t get sales, learn how to use Facebook professionally.
My best advise is to always have a website, whether you choose to market on Facebook for free or with Facebook ads. You're missing out on a lot of sales if you don't have a website.
Also Read: Best Selling Products in Lazada Philippines in 2022